Think ‘CGI,’ and what comes to mind? Gamers, architects or Hollywood bigwigs hunched over a computer spending millions? Think again. Take a look at our infographic to weigh up the pros and cons of CGI vs Photography.
Covid has been a catalyst for CX innovation, driving the need for retailers to connect people and products digitally. The bottom line. CX will have a direct impact on your conversion rate and revenue online. Find out our top tips to elevate your CX.
CONTENTIQ is our proprietary web technology, delivering millions of images directly into customers Martech stacks. Our customisable server side module creates images on the fly serving them directly to your web CMS or DAM, PIM and ERP systems enabling retailers and brands to have content for every possible product combination without having to produce these… Continue reading CONTENTIQ – INTELLIGENT CONTENT… CREATED, AUTOMATED AND DELIVERED
WHY MOVING CREATIVE IN-HOUSE DOESN’T NEED TO BE A DIVORCE More and more leading brands are taking creative in-house. M&S are one of the more recent converts to this trend, joining PepsiCo and long term adherents Channel 4 and Red Bull.. As with everything in marketing there are theories for and against. And a lack… Continue reading THE GREAT DECOUPLING
FUSIONIQ is our proprietary tech for automating high-volume content creation. When the possibilities are endless with products that come in multiple options and variants, clients need an efficient way to manage the process. This is where FUSIONIQ comes in… We start with a base 3D model – what we call a Digital Double. We use… Continue reading VOLUME IMAGE AND VIDEO CONTENT, AUTOMATED BY FUSIONIQ
Creativity and Automation. Two of our favourite things. We believe the future of creativity is automated. Sometimes this rubs people up the wrong way but it’s just the way it is. Automated technology increases efficiency and the drive for efficiency cannot be stopped. However, this doesn’t mean the end of creativity or creative people, far… Continue reading Case Study: GENIE
No retailer is the same. While it may seem all retailers have the same challenges (bricks vs. clicks, reduced budgets, more channels to try and engage their consumers on… the list goes on) the fact is that no one challenge is the same. This was especially true of Carpetright. Carpetright are one of the biggest… Continue reading Case Study: Carpetright
Wild Content and The Power of Flour. We have recently begun an ongoing relationship with a new brand, Wildfarmed. Wildfarmed brings the concept of rewilding to farming. Basically this means combining the best of nature with modern technology to create a more biodiverse, healthy soil for growing wheat. Founded by award winning farmer Andy Cato,… Continue reading Case Study: Wildfarmed
How to stay top dog in the world of content. Our core belief is that modern brands need content to thrive. They need quality content at speed, at scale and, of course, at the right price. There is no better example of a modern brand that has succeeded using this formula than BrewDog. Our creative… Continue reading Case Study: BrewDog