Think ‘CGI,’ and what comes to mind? Gamers, architects or Hollywood bigwigs hunched over a computer spending millions? Think again. Take a look at our infographic to weigh up the pros and cons of CGI vs Photography.
Covid has been a catalyst for CX innovation, driving the need for retailers to connect people and products digitally. The bottom line. CX will have a direct impact on your conversion rate and revenue online. Find out our top tips to elevate your CX.
CONTENTIQ is our proprietary web technology, delivering millions of images directly into customers Martech stacks. Our customisable server side module creates images on the fly serving them directly to your web CMS or DAM, PIM and ERP systems enabling retailers and brands to have content for every possible product combination without having to produce these… Continue reading CONTENTIQ – INTELLIGENT CONTENT… CREATED, AUTOMATED AND DELIVERED
WHY MOVING CREATIVE IN-HOUSE DOESN’T NEED TO BE A DIVORCE More and more leading brands are taking creative in-house. M&S are one of the more recent converts to this trend, joining PepsiCo and long term adherents Channel 4 and Red Bull.. As with everything in marketing there are theories for and against. And a lack… Continue reading THE GREAT DECOUPLING
FUSIONIQ is our proprietary tech for automating high-volume content creation. When the possibilities are endless with products that come in multiple options and variants, clients need an efficient way to manage the process. This is where FUSIONIQ comes in… We start with a base 3D model – what we call a Digital Double. We use… Continue reading VOLUME IMAGE AND VIDEO CONTENT, AUTOMATED BY FUSIONIQ
Creativity and Automation. Two of our favourite things. We believe the future of creativity is automated. Sometimes this rubs people up the wrong way but it’s just the way it is. Automated technology increases efficiency and the drive for efficiency cannot be stopped. However, this doesn’t mean the end of creativity or creative people, far… Continue reading Case Study: GENIE
In a previous post we have talked about our philosophy around creating bespoke tech to solve our clients issues. It’s something we have always done and something we love. In this post we’ll dig into some of the products that make up the TECHIQ offering and what they really mean for clients. FUSIONIQ If content… Continue reading Delivering through TECHIQ
A new suite of technical products. A new way of thinking about technology. At VM+ we have always been innovators. Innovation is naturally in our blood. But often to solve our client’s problems we have no choice but to develop new technology from scratch. We actually relish this. Because we have the power and… Continue reading Introducing TECHIQ
“A picture says a thousand words”. But how about a moving picture? E-Commerce is entering a new stage of development. One where all static images will become moving images. What we call playable images, for playable commerce. One of the first big trends for brand websites back in the late 90’s was car sites where… Continue reading What is Playable Commerce? And why do brands need it.