Why spend all your money on one TV ad when you could roll the dice 20 times? Let’s talk about money. One of the reasons we set up CCW was because as Creative Directors at big international ad agencies we wasted money. And resources. We knew there was a better way to spend clients money… Continue reading Do TV ads have to be Expensive? Or, how not to spend £1,000,000
Category: Insight
Case Study: GENIE
Creativity and Automation. Two of our favourite things. We believe the future of creativity is automated. Sometimes this rubs people up the wrong way but it’s just the way it is. Automated technology increases efficiency and the drive for efficiency cannot be stopped. However, this doesn’t mean the end of creativity or creative people, far… Continue reading Case Study: GENIE
Delivering through TECHIQ
In a previous post we have talked about our philosophy around creating bespoke tech to solve our clients issues. It’s something we have always done and something we love. In this post we’ll dig into some of the products that make up the TECHIQ offering and what they really mean for clients. FUSIONIQ If content… Continue reading Delivering through TECHIQ
Introducing TECHIQ
A new suite of technical products. A new way of thinking about technology. At VM+ we have always been innovators. Innovation is naturally in our blood. But often to solve our client’s problems we have no choice but to develop new technology from scratch. We actually relish this. Because we have the power and… Continue reading Introducing TECHIQ
What is Playable Commerce? And why do brands need it.
“A picture says a thousand words”. But how about a moving picture? E-Commerce is entering a new stage of development. One where all static images will become moving images. What we call playable images, for playable commerce. One of the first big trends for brand websites back in the late 90’s was car sites where… Continue reading What is Playable Commerce? And why do brands need it.
Let’s Talk About Sustainable Marketing Production
Our industry is rightly thinking hard about sustainability. We see it in the types of packaging our clients work with. The various schemes to work towards being carbon neutral. And every client wants to receive certain standards such as FSC accreditation. Some of our clients like Brew Dog are leading the way in these areas.… Continue reading Let’s Talk About Sustainable Marketing Production